The increase in video streaming sites, social media, and e-commerce, caused digital advertising to explode over the past 10 years. But, the factor that contributed…
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The whole world has struggled over the past months, as the outbreak strongly impacted work and social life. Many businesses are expecting to shut down,…
As digital keeps on growing its share of total advertising spend, marketers need to learn how to work with new formats while ensuring they are…
Attracting consumers is easier when marketers are able to pinpoint the target audience. But, this is not easy, hence why Big Data became an important…
As social media became a part of life, businesses have to pay more attention to it when developing marketing campaigns. Despite the incredible opportunities presented…
Nowadays in the digital era, it is essential for businesses to focus on innovation in order to achieve success. This has become specifically important in…
Digital advertising greatly improved over the past ten years, as e-commerce, video streaming platforms and social media exploded. But, the most important factor that added…
The last months have been difficult for everyone due to the coronavirus outbreak. While many businesses suffered losses, companies focused on digital found a way…
Due to digital growing its share of total advertising spend, it is important for marketing firms to learn new formats but also ensure their creative…
Once marketers find the target audience, it is easier to attract consumers. But, doing so is difficult, and this why Big Data became such an…