Whether people like it or not, social media has become so important that no company can avoid it when crafting its advertising campaigns. Despite the…
Author: Daniel Yomtobian
Innovation has become a fundamental requirement for companies that want to thrive in the digital age. In the advertising industry, where content overload is making…
Because social media has become a huge part of everyone’s life, advertisers need to prioritize it when developing marketing campaigns. While social platforms offer amazing…
While novelty has always played an important role in the advancements of the corporate world, it is now crucial for businesses looking to succeed in…
The increase in video streaming sites, social media, and e-commerce, caused digital advertising to explode over the past 10 years. But, the factor that contributed…
The whole world has struggled over the past months, as the outbreak strongly impacted work and social life. Many businesses are expecting to shut down,…
As digital keeps on growing its share of total advertising spend, marketers need to learn how to work with new formats while ensuring they are…
Attracting consumers is easier when marketers are able to pinpoint the target audience. But, this is not easy, hence why Big Data became an important…
As social media became a part of life, businesses have to pay more attention to it when developing marketing campaigns. Despite the incredible opportunities presented…
Nowadays in the digital era, it is essential for businesses to focus on innovation in order to achieve success. This has become specifically important in…