No matter what, social media has become part of everyday life to the extent that companies can’t ignore it when developing their marketing campaigns. Despite…
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Daniel Yomtobian, a digital media leader, is happy to join the board of directors of Young Presidents’ Organization (YPO) Beverly Hills. He has assumed the position of…
In advertising, it is easier to attract consumers if marketing teams discover the target audience. However, that in itself is a significant challenge, which has…
The last 10 years have been great for digital advertising, its future getting brighter due to the explosion of e-commerce, video streaming sites, and social…
Economies have been thrown into disarray because of the corona virus pandemic. This situation also disrupted supply chains and upended routines. Due to the novelty…
Digital advertising has thrived over the past 10 years along with e-commerce, video streaming sites, and social media. However, the most crucial contributor to the…
Daniel Yomtobian, a digital media leader, is thrilled to join the board of directors of Young Presidents’ Organization (YPO) Beverly Hills. He has assumed the position of…
In advertising, consumers are much more likely to be responsive when marketing teams recognize the target audience. However, that in itself is a significant challenge,…
As digital keeps on growing its share of total advertising spend, it is crucial for advertisers to learn how to work with the latest formats,…
The pandemic affected all aspects of life and business, since it started. Governments had to brace for sharp shrinkages of their national economies. However, this…