In advertising, consumers are much more likely to be responsive when marketing teams recognize the target audience. However, that in itself is a significant challenge,…
Month: April 2023
As digital keeps on growing its share of total advertising spend, it is crucial for advertisers to learn how to work with the latest formats,…
The pandemic affected all aspects of life and business, since it started. Governments had to brace for sharp shrinkages of their national economies. However, this…
The pandemic of 2020 threw the world into chaos that some countries still try to recover from. Economies were thrown into disarray, mostly due to…